Spread Love
1/3 of Americans don't wash their hands, how can we help change that? A team and I created a mock campaign with the New York State Department of Health to present a possible solution! Together with the DOH we felt we could inspire better practices to prevent the spread of common illnesses.
We talked to people and did online research and found that the answer was clear. Everyone knows about germs but some people still choose not to wash their hands, so why not go the positive route to convince the remaining 1/3. That's why we came up with Spread Love, a campaign about spreading positivity through clean hands!
To emphasis this message of warmth and positivity, we created a heartwarming video of strangers holding hands for 45secs. But before holding hands, they washed their hands in preparation to Spread Love.
In order to have more impact with our message, we decided to go for an experiential component to bring the experience to the people. We made a 3D prototype of how the experiential ad would flow using Unreal Engine 4 and Autodesk Maya.

Other Projects:

Relax in Virtual Reality (VR)
A summary of how I prototyped a meditation virtual reality experience for android phones. In order to prepare people for the virtual experience I had a physical setup with a grass mat. I received positive feedback from 7 people as well as ways to improve on it.
Experiential Design, Environment Building, Virtual Reality
Prototyping A Data Visualization System
My prototype for a design analytics agency that would incorporate their 5 different metrics of data into one visual display. Doing user interviews, competitive analysis, and mockups I was able to deliver a prototype of an interactive mobile and web interface showing 15+ screens of user interaction in adobe XD.
Design, Research, Data Visualization
Graphic Design
These are some of the posters, signage, and logos I have created for emails, display boards, and flyers going to 1,000+ / 10,000+ students from 2014 - 2018.
Graphic Design, Flyer
CoreConnect Conference
Design assets I created to promote the CoreConnect conference on Instagram, Twitter, Facebook, and Linkedin which reached 500 organic impressions and 2,000+ paid impressions within the span of a week. The assets were designed to work with each platforms best standards and aspect ratio.
Graphic Design, Social Media Marketing
Spectra (Showcase Website)
Documentation of my design and development of a webpage displaying ~17 student thesis projects for a 300+ publicly attended student showcase while working as a Web Content Manager at NYU. This was done alongside my project lead responsibilities of supporting budgets, team meetings, and organizing the 5+ student teams who made the showcase a success.
Web Development, Web Design, Web Scraping
IDM Showcase Lead
As a major-wide school show, the IDM showcase presented works from all the students at NYU's Integrated Digital Media program. I lead 15 dedicated students to run this fantastic showcase of 100+ projects that was attended by 250+ attendees!
Leadership, Organizing
Udacity Digital Marketing Nanodegree
A brief summary of what I learned to reach 19,000+ consumers using a budget of $100, how I created a $50,000 full media plan, and used Moz to perform SEO planning through the Udacity digital marketing nanodegree program.
Marketing, Data Analytics, Content Strategy